Essays about: "Customer Segment"

Showing result 21 - 25 of 172 essays containing the words Customer Segment.

1. 21. What's Next? A qualitative study about the growth of online B2C marketplaces in the Swedish fashion retail industry. Will curated marketplaces replace retail companies' own online channels?

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Lisa Fahlgren; Karin Östberg; [2022]
   Keywords : Curated Marketplaces; Digital Marketplaces; Fashion Retailing; E-commerce; Social Commerce;

   Abstract : Online marketplaces are currently gaining popularity in the Swedish market, and global incumbents such as Amazon have recently entered the market. Marketplace platforms are traditionally seen as an additional distribution channel that serves as an opportunity for retailers to capture new revenue streams and customers. READ MORE

3. 22. Exploring the possibilities for MaaS in the everyday mobility - A qualitative study of pilot projects in different phases

   University essay from Göteborgs universitet/Graduate School

   Author : Gabriel Bredstenslien Johansson; [2021-07-07]
   Keywords : Mobility as a Service; MaaS; Business modelling; Business model design; Business model development; Business model innovation;

   Abstract : The objective of this research is to identify how MaaS solutions can be designed to have a greater impact on everyday mobility. This research contributes by identifying existing barriers for present projects in all of their phases as well as expressing possible solutions moving beyond them, based on state-of-art business model theory. READ MORE

4. 23. The Role of the Physical Store in an Omnichannel Strategy : A qualitative study of Generation Z in the Swedish fashion industry

   University essay from Umeå universitet/Företagsekonomi

   Author : Axel Wedebrand; Charlotta Ödling; [2021]
   Keywords : Generation Z; Omnichannel; Physical Store; Customer Journey; Customer Experience; Shopping Behavior; Fashion; Retail; Webrooming; Showrooming; Cross- Channel Freeriding; E-Commerce; Brick-and-Mortar;

   Abstract : The modern retail landscape is experiencing a continuous change due to digitalization. With the growing number of available channels, consumers' consequent behavior within the fashion retail environment are becoming ever more complex. READ MORE

5. 24. A Disruptive Innovation Approach to Design a Business Model for a Startup DigitalHealthcare Platform.

   University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

   Author : Hekmat Bsirini; Moe Gamil Hashem; Hasitha Gayathri Jayasinghe; [2021]
   Keywords : disruptive innovation - healthcare - business model - digitalization - business model innovation.;

   Abstract : Date: 27/05/2021 Level: Bachelor thesis in Business Administration, 15 cr Institution: School of Business, Society and Engineering, Mälardalen University Authors: Hekmat Bsirini, Moe Gamil Hashem, and Hasitha Gayathri Jayasinghe                    (93/04/22)        ( 90\08\23 )                 ( 86/11/04 ) Title: A Disruptive Innovation Approach to Design a Business Model for a Startup DigitalHealthcare Platform. Tutor: Leanne Johnstone Keywords: disruptive innovation - healthcare - business model - digitalization - business modelinnovation. READ MORE

6. 25. Digitalization as a Parameter in Credit Assessments for Commercial Real Estate Companies on the Swedish Office Market : Existing Challenges and Future Opportunities for Credit Institutes and Real Estate Valuers

   University essay from KTH/Fastigheter och byggande

   Author : Adam Denlert; Saga Zheng; [2021]
   Keywords : Digitalization; Credit assessment; Real Estate valuation; Sustainability; Operational efficiency; Customer satisfaction; Digitalisering; Kreditgivning; Fastighetsvärdering; Hållbarhet; Operationell effektivitet; Kundnöjdhet;

   Abstract : The digital development in today's society is taking place at an impressive speed wheredigital solutions are implemented in all segments to make the world a smarter place tolive in. The real estate industry, has from a historical point of view, been consideredconservative and viscous for changes; however, the industry is facing major changestoday as digital technology is implemented in buildings with the purpose of makingthem smarter. READ MORE