Essays about: "Customer criteria"

Showing result 1 - 5 of 172 essays containing the words Customer criteria.

  1. 1. Understanding the Dynamics of Brand Loyalty in National team sports - A Qualitative study of brand management within professional team sports”

    University essay from Göteborgs universitet/Graduate School

    Author : William Nordlund; Mattias Johansson; [2023-07-03]
    Keywords : Brand Experience; Brand Communities; Brand loyalty; Sports Marketing; Sport fans;

    Abstract : In previous research there has been acknowledgement about the importance of Brand loyalty in sports, where the brand experience can function as a tool to create loyalty among fans. Brand communities have proven to have positive effects on customer satisfaction and brand loyalty in sports. READ MORE

  3. 2. KEY PERFORMANCE INDICATORS TO INCREASE LOGISTICS PERFORMANCE IN THE DAIRY INDUSTRY : A CASE STUDY IN THE DAIRY INDUSTRY

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Tor Shimamura Fagle; [2023]
    Keywords : Supply Chain; Supply Chain Management; Logistics Performance; Inventory Management; Performance Measure; Performance Measurement System; Key Performance Indicator; MICMAC; Self-Structured Interaction Matrix; Food Supply Chains; Dairy Industry.; Försörjningskedja; Försörjningskedjehantering; Logistikprestanda; Lagerhantering; Prestationsmått; Prestationsmätningssystem; Nyckelprestandaindikator; MICMAC; Självstrukturerad interaktionsmatris; Livsmedelskedja; Mejeriindustri.;

    Abstract : The dairy industry is a complex system that involves many stakeholders and processes, from production to distribution. To measure and improve the performance of this system, a comprehensive and reliable Performance Measurement System (PMS) is needed. A PMS is a tool that helps to evaluate the efficiency and effectiveness of supply chain operations. READ MORE

  4. 3. Teamwork makes the Theme work : A qualitative study on theming and performative labour as a differentiation strategy on SME Cafés in Sweden

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Zeeb Hala; To Quan Luu; [2023]
    Keywords : servicescape; theming; theme; performative labour; aesthetic labour; emotional labour; interaction; teamwork; café; coffee shop; differentiation; differentiation strategy; Disneyization; SME;

    Abstract : Servicescape is a physical setting where the performance, delivery and consumption are exchanged within a service marketplace. It includes sensory components, such as the theme of the place that has a high impact on customer perceptions and purchasing decisions and providing them with extraordinary experiences (Pine and Gilmore, 1999; Zeithaml, Bitner and Gremler, 2009). READ MORE

  5. 4. Hole-in-one Experiences : Evaluating the Impact of Experiential MarketingDimensions on Customer Engagement and LoyaltyWithin the Golf Course Industry

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Zachary Sporn; [2023]
    Keywords : Experiential Marketing; Golf Industry; Customer Engagement; Customer Loyalty; Emotional Response; Recreational Sports;

    Abstract : Background: The leisure and recreational sports market, a multibillion-dollar industry, isexperiencing a transformative shift. With increased competition and changing consumerdemographics, businesses and facilities are seeking innovative strategies to ensure customerretention and maintain profitability. READ MORE

  6. 5. Global Impact Investors’ Assessment of Early-Stage Social Ventures Through Digital Signals

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Ayesha Khalid; Dian Anindya Pramudito; [2023]
    Keywords : Impact Investing; Impact Investor; Social Venture; Social Entrepreneurship; Investment Decision Making; Digital Signalling; Early Stage Venture; Business and Economics;

    Abstract : Over the past decades, social impact investment has become popular because of its potential to solve pertinent world problems by financing social enterprises. This study focuses on assessing the influence of digital signals towards impact investors’ decision-making process when evaluating early-stage social ventures using digital media, by conducting exploratory qualitative research (semi-structured interviews) with 14 global impact investors (equity) who are investing in social ventures from pre-seed to series A stage. READ MORE