Essays about: "Customer data"

Showing result 16 - 20 of 2314 essays containing the words Customer data.

1. 16. How to improve customer satisfaction with customer surveys and lean for retail

   University essay from Göteborgs universitet/Graduate School

   Author : Nahia Bilbao Gato; [2023-07-18]
   Keywords : lean for retail; customer satisfaction;

   Abstract : Introduction: This dissertation project is based on a collaboration between the author and Volvo Trucks Europe. To answer the research question of How to improve customer satisfaction with customer surveys and lean for retail? This study describes a qualitative study of improving customer satisfaction with lean for retail in the Volvo Trucks dealership network, specifically in the Northern European Market. READ MORE

3. 17. Digital innovation in Swedish audit firms

   University essay from Göteborgs universitet/Graduate School

   Author : Gloria Mugisha; [2023-07-04]
   Keywords : Audit; digitalization; cloud-based services; automation; data analysis;

   Abstract : Digital innovation has always been at the heart of technological progress and more than ever, it has become an essential business strategy. This technological progress is making companies change their internal processes and rethink their businesses. This is the case for audit firms that have to deal with innovation. READ MORE

4. 18. Factors influencing effective safety stock dimensioning in inventory management - A case study within the automotive industry

   University essay from Göteborgs universitet/Graduate School

   Author : Ikram Saady; Melisa Petkovska; [2023-07-03]
   Keywords : Safety stock; Inventory management; Safety stock uncertainties; Safety stock level challenges; Safety stock level factors;

   Abstract : Poor inventory management affects many companies today which has a negative impact on both company profits and the level of customer service provided. A critical aspect of inventory management involves maintaining a balance between safety stock levels and customer service level. READ MORE

5. 19. Understanding the Dynamics of Brand Loyalty in National team sports - A Qualitative study of brand management within professional team sports”

   University essay from Göteborgs universitet/Graduate School

   Author : William Nordlund; Mattias Johansson; [2023-07-03]
   Keywords : Brand Experience; Brand Communities; Brand loyalty; Sports Marketing; Sport fans;

   Abstract : In previous research there has been acknowledgement about the importance of Brand loyalty in sports, where the brand experience can function as a tool to create loyalty among fans. Brand communities have proven to have positive effects on customer satisfaction and brand loyalty in sports. READ MORE

6. 20. Leveraging Omnichannel Retailing for Customer Loyalty through Customer Lifetime Value: Is this the reality, or is this just fantasy?

   University essay from Göteborgs universitet/Graduate School

   Author : Karin Gåsste; Antara Islam; [2023-07-03]
   Keywords : customer lifetime value; customer loyalty; customer relationship management; omnichannel; online store; physical store; Swedish home and consumer electronics retail;

   Abstract : Scope: Many physical store-based retail businesses are establishing online stores to provide an omnichannel experience to customers. Omnichannel contributes with an immense supply of data, whereas, the physical store complements this data with its touch and feel aspect, especially for the home and consumer electronics industry. READ MORE