Essays about: "Customer-Centric"
Showing result 11 - 15 of 61 essays containing the word Customer-Centric.
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11. Amodel for the internationalisation of e-commerce scale-ups : Represented by a conceptual prototype of a digital tool that assists firms in localising its business model to better address local customer needs
University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)Abstract : The internet has transformed the way people sell and buy goods and services. E-commerce is a fast-growing industry with low barriers to entry, making it easy to start an e-commerce business – but scaling it is a whole other matter. One common scaling method is international expansion. READ MORE
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12. The blueprint on how to achieve sustainable growth in an emerging DTC company
University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)Abstract : In recent years, the direct-to-consumer business (DTC) has become an increasingly popular way for companies to conduct their business. A large part of why companies choose to build a business based on DTC is for the consumer data they get access to. READ MORE
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13. Augmented Reality in Retail: A customer-centric business implementation framework
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : Augmented Reality (AR) implementation in retail is growing significantly over the past few years. But how can retailers implement AR applications successfully? This research aims to contribute to solving this question, by providing a circular customer-centric framework to implement AR applications in the Business-to-Customer (B2C) operations. READ MORE
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14. How can an organization with B2B experience enter a new market utilizing an B2C e-commerce strategy instead? : A case study of a fragrance company
University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhetAbstract : Globalization and the rapid growth of online-transaction through e-commerce platforms is increasing at a fast pace, not to mention the acceleration during and after the pandemic of Covid-19. The purpose with this qualitative case study of a company operating in the fragrance industry is to give a better understanding of how a company successfully succeeded in internationalizing by utilizing a B2B e-commerce strategy, and how the same company can change strategy to utilize B2C e-commerce to enter a new market which in this case are Sweden. READ MORE
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15. FINTECH COMPANIES: INNOVATION, ALGORITHMS AND CUSTOMER CENTRIC PERSPECTIVE - A cross-sectional study on algorithmic trading in the Fintech industry
University essay from Göteborgs universitet/Graduate SchoolAbstract : In the last years the financial sector has been subject to many changes, in particular since 2008 financial crisis many customers started to appreciate new digital financial companies, instead of traditional ones, that offer innovative solutions for financial services. In fact they are able to offer more effective, efficient and less expensive services than traditional institutions. READ MORE
