Essays about: "Customised Fashion"

Found 4 essays containing the words Customised Fashion.

1. 1. Generation Z’s Perceived Value of Customised Fashion : A Mixed Method Approach

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Cornelia Flodemark; Rahel Zumbuehl; [2021]
   Keywords : Perceived Consumer Value; Customisation; Customised Fashion; Generation Z;

   Abstract : The standardised approach of producing fashion products in conjunction with the fast fashion trend has triggered a throwaway culture where premature disposal of well- functioning fashion products is a major problem. However, a shift has been revealed with the emerging demand for personalised fashion, as opposed to standardised garments. READ MORE

3. 2. The transformation from linear to circular : a case company study on the challenges of post-return handling of mass customised products for fashion retailers.

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Mariken Halvarsson de Maar; [2020]
   Keywords : mass customisation; circular economy; innovative business models; post-return handling; sustainable value analysis; end-of-life strategies;

   Abstract : Purpose: The purpose of this research is to explore suitable end-of-life strategies for fashion retailers of custom-made products after they have been returned by the customer, by analysing and evaluating these strategies, and how to implement and conclude the viability of these. Method: The study follows an abductive explorative case study method. READ MORE

4. 3. Understanding the Digital Future : Applying the Decomposed Theory of Planned Behaviour to the Generation Y's Online Fashion Purchase Intention while Creating and Using a Customised Avatar

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Eva Lancere de Kam; Jacqueline Diefenbach; [2020]
   Keywords : Virtual fitting; virtual fashion; virtual avatar; customised avatar; Theory of Planned Behaviour; Decomposed Theory of Planned Behaviour; Generation Y; online buying behaviour;

   Abstract : Abstract Purpose - The purpose of this master thesis is to research the Generation Y’s online purchase intention for fashion items while creating and using a customised avatar. Overall, the objective is to create a better understanding of this technology’s potential, formulate managerial implications for fashion businesses and strengthen business viability. READ MORE

5. 4. Production Planning Solutions for Mass Customised Fashion

   University essay from Högskolan i Borås/Institutionen Textilhögskolan

   Author : Anne Mueller; Berit Janssen; [2012]
   Keywords : mass customisation; production planning and controlling; small and medium sized enterprise; SME;

   Abstract : This thesis concentrates on different production planning solutions for mass customised fashion with regard to machine setups. The purpose of this research is to reveal the significant aspects and challenges for SMEs that have to be considered when production steps need to be aligned to the mass customisation principle. READ MORE