Essays about: "Damir Grande"

Found 1 essay containing the words Damir Grande.

  1. 1. The Power of Sets and Reps: How Fitness Bloggers on Instagram Construct Authenticity

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Damir Grande; [2019]
    Keywords : strategic communication; personal branding; authenticity; Foucault; Bourdieu; Instagram; Social Sciences;

    Abstract : This study employs a combined framework of Bourdieusian field analysis and Foucauldian discourse analysis to examine discourses and relations of power pertaining to personal branding authenticity. The central inquiry of this study is how male fitness bloggers on Instagram create and maintain their authenticity on different levels of popularity. READ MORE