Essays about: "Duygu Altas"

Found 1 essay containing the words Duygu Altas.

  1. 1. Relevance of Internal Branding: A Second Thought

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Duygu Altas; [2007]
    Keywords : internal branding; internal branding practices; brand management; corporate brands;

    Abstract : The purpose of this study is to introduce the concept of internal branding, define it and discuss its relevance. The objective is (1) to put together the reasons why internal branding is indispensable and explain them systematically, (2) to introduce a critical perspective regarding the implementation process that internal branding entails, and (3) to check if the theory is reflected on to the empirics within this context. READ MORE