Essays about: "Dynamic Posts"

Found 4 essays containing the words Dynamic Posts.

  1. 1. Static or Dynamic: An experimental study : The Impact of animation principles on user engagement on LinkedIn

    University essay from Jönköping University/Tekniska Högskolan

    Author : Stina Freid; Alexandra Gredeus Ampuero; [2023]
    Keywords : Engagement; Motion Graphics; 12 Basic Animation Principles; Digital Marketing; LinkedIn; Social Networking Sites; Organic Posts; Nudges; Dynamic Posts; and Static Posts;

    Abstract : Engagement. This has become a key concept in the field of marketing. The concept of "engagement" is utilized to describe the way users instantly engage with brands using clicks, reactions, comments, and sharing. Brands and advertisers utilize media platforms to increase brand awareness and create customer-engaging content. READ MORE

  2. 2. Bibliophiles : Amateur Reviews in a Media Compact Society

    University essay from Lunds universitet/Medie- och kommunikationsvetenskap; Lunds universitet/Institutionen för kommunikation och medier

    Author : Alva Svenning; [2022]
    Keywords : Literary field; Bourdieu; social media logic; user agency; Facebook groups; readers; mediatization; book industry; amateur reviews; literary critics; Social Sciences;

    Abstract : Bourdieu once spoke of ‘autonomy’ as a cornerstone to the making of a field, an element that demands the creation of contextually tied social values and hierarchies. Within the literary field, these hierarchical structures have been embedded for a long time, ranking cultural producers and other industry-leading agents above the social and the common; the ordinary reader. READ MORE

  3. 3. The Communication of Corporate Social Responsibility in the Apparel Industry: : A Multi-Channel Investigation

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Lidy van Deursen; [2020]
    Keywords : Corporate social responsibility; CSR Communication; Apparel brands; Legitimacy;

    Abstract : While corporate social responsibility (CSR) disclosure has proliferated in the apparel industry since the 1990s, CSR communications research remains underdeveloped. While the extant literature investigates how brands utilise CSR reports and websites to communicate CSR, little attention has been given to other communication channels. READ MORE

  4. 4. "We cannot shy away from a defeat" - Examining How Sports Organizations and Fans Communicate After a Defeat on Social Media in the Swedish Hockey League

    University essay from Uppsala universitet/Institutionen för informatik och media

    Author : Teemu Pynnönen; [2018]
    Keywords : Organizational image management; social identity theory; social media; sports industry; sports organizations; sports fans; Swedish Hockey League;

    Abstract : This dissertation explored how sports organizations approach the communication of a defeat on social media from the perspective of organizational image management. Furthermore, this study sought to identify how sports fans react to a defeat on social media and what kind of implications fan reactions have on the organizational image management process. READ MORE