Essays about: "E-commerce platform"

Showing result 11 - 15 of 71 essays containing the words E-commerce platform.

1. 11. Attention-based Multi-Behavior Sequential Network for E-commerce Recommendation

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Zilong Li; [2022]
   Keywords : Recommendation System; Sequential Recommendation; Click-through Rate Model; Transformer; Multi-Task Learning; Sistema di Raccomandazione; Raccomandazione Sequenziale; Modello di Percentuale di Clic; Trasformatore; Apprendimento Multitasking; Rekommendationssystem; Sekventiell rekommendation; Klickfrekvensmodell; Transformator; Multi-Task Learning;

   Abstract : The original intention of the recommender system is to solve the problem of information explosion, hoping to help users find the content they need more efficiently. In an e-commerce platform, users typically interact with items that they are interested in or need in a variety of ways. For example, buying, browsing details, etc. READ MORE

3. 12. User consumptions behavior of interactive video platform - A reflective study of Douyin as an E-commerce Platform

   University essay from Lunds universitet/Institutionen för informatik

   Author : Borges Jose Joaquim Paindane; Xiaoqian Lu; [2022]
   Keywords : Interactive Video; E-commence Platform; Douyin; Social Media; Consumption Behavior.; Business and Economics;

   Abstract : Because of the versatility of technological influence and the rapid development of digitalization, interactive social media, such as Tik Tok and Douyin, have brought more consumption possibilities to the market. These social media are merging to innovate some new consumption behaviors by using interactive content to save costs and give users more value. READ MORE

4. 13. The Impact of Instagram Influencers on Consumer Purchasing Intention

   University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

   Author : Saad Husseino; Las Amin; Nour Kellawi; [2022]
   Keywords : Influencers; Online purchasing intention; Instagram; Online influencer marketing; Trust; eWOM; Generation Z;

   Abstract : Date: (05/01/22)   Level: Bachelor thesis in Business Administration, 15 cr   Institution: School of Business, Society and Engineering, Mälardalen University   Authors: Las Amin, Saad Husseino, Nour Kellawi   Title: The Impact of Instagram Influencers on Consumer Purchasing Intention   Supervisor: Noushan Memar   Keywords: Influencers, Online purchasing intention, Instagram, Online influencer marketing, Trust, eWOM, Generation Z   Research question: What are the impacts of Instagram influencers on online consumer purchasing intentions?   Purpose: The primary purpose of this research is to investigate how social media influencers, otherwise dubbed as “Instagrammers,” particularly impact the online purchasing intentions of buyers and understand the role of Instagram influencers in the different online purchasing trends in organizations that rely on these individuals for their marketing activities in e-commerce.   Method: Qualitative research using focus group method for data collection and analysis. READ MORE

5. 14. Digital Marketing Influences on Consumer Fashion Product Purchase Decision Through Facebook.

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Saiful Islam; [2022]
   Keywords : Digital Marketing; social media; Facebook marketing; Fashion product; social network advertisement; Purchase influences; Purchase decision: Bangladesh perspective.;

   Abstract : Consumer purchase decisions is a vital process for online fashion retailers to customers. The Corona pandemic has resulted in more people purchasing through the internet and increase online shopping in Bangladesh than ever before. READ MORE

6. 15. Customer-to-Customer returns - Possibilities and environmental impacts

   University essay from Göteborgs universitet/Graduate School

   Author : Mario Starcevic; Atif Khan Shinwari; [2021-06-21]
   Keywords : C2C; environmental impacts; Reverse Logistics; Returns; E-commerce;

   Abstract : In this research, the C2C returns; possibilities and environmental impacts are analysed through the existing literature and the survey. C2C returns is a concept where the returns are directly sent to the next customer. The C2C return provides better results and a solution to reduce product returns. READ MORE