Essays about: "EFFICIENCY IN MARKETING"

Showing result 21 - 25 of 142 essays containing the words EFFICIENCY IN MARKETING.

  1. 21. Risk-benefit perception of AI use : Public perception of AI in healthcare and commercial domains

    University essay from Linköpings universitet/Institutionen för datavetenskap

    Author : Theodor Årnfelt; [2021]
    Keywords : Risk judgment; Benefit judgement; Affect Heuristics; Algorithm aversion;

    Abstract : AI applications are today implemented in a wide range of settings with the goal of achieving greater efficiency. However, these implementations can not be guaranteed to be free of risks. READ MORE

  3. 22. Integrating digital marketing strategies and efficiency when designing an assembly line with high product variations : A case study performed at Habo Plast AB

    University essay from Jönköping University/JTH, Produktionsutveckling

    Author : Lina Gasslander; Gustav Holmberg; [2021]
    Keywords : ;

    Abstract : The volatile nature of the current market situation forces companies to improve their competitiveness in different ways. An important but unexplored research area is the integration between production marketing and production efficiency. This research area is important as it can assist companies to improve their competitiveness. READ MORE

  4. 23. Customers & Innovation as Share Price Determinants of The Cloud's New Cornerstone

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Carl Oscar Milebratt; Oscar Holmbergh; [2021]
    Keywords : Software-as-a-Service; Subscription-based enterprises; Earnings per share; Research and development; Customer Acquisition Cost;

    Abstract : This paper examines the effect of revenue, customer acquisition cost, research and development expenses, and earnings per share on the share price movements of SaaS companies listed on the New York Stock Exchange or Nasdaq. Additionally, the report explores if the metrics explanatory power varies between large SaaS companies (market capitalization > 10 billion USD) and mid- and small-cap companies (market capitalization < 10 billion USD). READ MORE

  5. 24. AI acceptance and attitudes : People’s perception of healthcare and commercial AI applications

    University essay from Linköpings universitet/Institutionen för datavetenskap

    Author : Josef Jönsson; [2021]
    Keywords : Acceptance; Algorithm aversion; Artificial intelligence; Attitudes; Technology;

    Abstract : The relevance of AI is ever increasing. The goal of the wide implementation is usually either to boost task efficiency or for public comfort. To fuel this progression, more personal data is being used and Artificial intelligence inhabits the role of the human expert, in many different applications. READ MORE

  6. 25. Increasing Retention in Insurtechs Through Churn Prediction

    University essay from Lunds universitet/Innovationsteknik

    Author : John Rapp Farnes; Oskar Christiansen; [2021]
    Keywords : Non-life insurance; Property and casualty insurance; Customer retention; Churn prediction; Predictive analytics; Classification; Machine learning; Mathematics and Statistics;

    Abstract : Over the last decades, the Swedish insurance industry has seen decreased entry barriers due to deregulation and emerging new technologies, which have the potential to disturb the stagnated and consolidated competitive landscape of the industry. Initiated by newcomers like American insurance startup Lemonade, and later Swedish Hedvig among others, there is an increased push toward digitalization, transparency, and automation in the industry. READ MORE