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Showing result 1 - 5 of 11 essays matching the above criteria.

  1. 1. Rural tourism in Vietnam : Value co-creation possibilities within rural tourism

    University essay from Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakulteten

    Author : Kim Nguyen Hoang; Amanda Weichbrodt; [2019]
    Keywords : Experience economies; value co-creation; tourism; service ecosystem; electronic word of mouth; organisational structure; organisational culture; organisational commitment; value-based leadership;

    Abstract : Background: Customers’ easy access to information and communications technology has increased the pressure for firms to deliver good experiences within tourism. This is due to that customers can now easily compare tourism services between different firms online. READ MORE

  3. 2. Social Network Sites and Tourism : A millennial perspective

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Amanda Henriksson; Lina Engström; [2019]
    Keywords : Social Network Sites; Tourism; Millennials; electronic Word of Mouth; Travel; Facebook; Instagram; Twitter; YouTube; Interact;

    Abstract : Social Network Sites have rapidly become intertwined with people’s core habits of daily life, and are often subliminal inputs during decision making processes when it comes to the area of Tourism. With this rapid shift in consumer opportunities, both in availability and exposure to information, people are faced with the challenge of accurately assessing current trends in order to best predict future outcomes for businesses and consumers alike. READ MORE

  4. 3. Adoption of e-Commerce in micro tourism firms located in Umeå

    University essay from Umeå universitet/Kulturgeografi

    Author : Tatevik Gharibyan; [2016]
    Keywords : e-Commerce; micro tourism firms; SMEs; tourism;

    Abstract : A new and an effective Internet business model such as electronic commerce (e-Commerce) has obtained great importance in the tourism industry (Li & Suomi, 2008). e-Commerce has great importance also for small firms. READ MORE

  5. 4. Experience based tourism; a case of south of Öland.

    University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

    Author : Dajana Sestic; [2015]
    Keywords : Experience economy; destination development; tourism experience; experiencebased tourism;

    Abstract : Experience economy is about different industries which try to create experiences and activities for their customers. Previous researchers have been putting experience economy together with sports, electronic sports and destination development for example. Experience economy can be connected to different destinations and industries. READ MORE

  6. 5. The Importance of Online Reviews : A qualitative study of how Swedish consumers search for information regarding accommodation

    University essay from Umeå universitet/Företagsekonomi

    Author : Tina Romanov; Sofia Svedin; [2014]
    Keywords : ;

    Abstract : As the Internet usage in the world has rapidly increased, information can now be shared and spread to individuals all over the world. Word-of-mouth communication that previously was communicated face-to-face can now be communicated online, through electronic word-of-mouth and user-generated content. READ MORE