Essays about: "Eco-friendly Foods"

Found 2 essays containing the words Eco-friendly Foods.

1. 1. The Impact of Brand Generated Content on Green Purchase Intention : A Study Based on Brand Generated Content on Social Media Platforms and Food Industry

   University essay from Umeå universitet/Företagsekonomi

   Author : Rupam Saha; [2022]
   Keywords : Green Consumerism; Green Purchase Intention; Green Foods; Green Products; Eco-friendly Foods; Sustainable Products; Environmental Friendly Products; Brand Generated Contents; Firm Generated Content on Social Media; Green Marketing.;

   Abstract : The increasing threats to the environment have led the consumers to enhance their concern for environment. As a result, consumers nowadays intend to purchase environmentally friendly products as part of showing their concern for environment. READ MORE

3. 2. Sustainable conscious fashion consumption from the perspective of Generation Z : - With a focus on motivations.

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Ellen Brantemo; Hanna Carlstedt; Hanna Wilhelmsson; [2020]
   Keywords : Generation Z; Consumer Behavior; Motivations; Sustainability; Consumption; Cognitive dissonance; Motivational conflict; Eco-anxiety; Slow fashion; Fast fashion; Sustainable conscious fashion SCF ;

   Abstract : The purpose of this thesis ‘Sustainable conscious fashion consumption from the perspective of Generation Z - With a focus on motivations’ is to provide the reader with deeper knowledge about Generation Z’s perception of sustainable conscious fashion and what motivates them to choose sustainable consumption. Further, this research gives insight into the decision process among Generation Z regarding fashion apparel. READ MORE