Essays about: "Eco-label Trust"

Found 5 essays containing the words Eco-label Trust.

  1. 1. Sustainablility message appeals and deception in cleaning products : A study on trust of Emotional vs Rational sustainability appeals

    University essay from

    Author : Alice Sbrogio; Kristian Shamon; [2023]
    Keywords : sustainability; advertisement; laundry detergents; deception; trust; purchase intention; rational appeal; emotional appeal;

    Abstract : In an increasingly environmentally conscious world, the creation of sustainable communication and marketing becomes crucial. Generally, young consumers are environmentally conscious and seek sustainable products while remaining wary of greenwashing and deceptive claims. READ MORE

  3. 2. The Role of the Marine Stewardship Council Label on Consumers’ Purchasing Behaviour

    University essay from Uppsala universitet/Naturresurser och hållbar utveckling

    Author : Nijat Jafarov; [2023]
    Keywords : ;

    Abstract : This study’s aim was to investigate the decision-making process of consumers when purchasing seafood, with a specific focus on the role of the Marine Stewardship Council eco-label. The Means-End Chain theoretical framework is used to analyse this process. READ MORE

  4. 3. Factors affecting consumers green purchase intention towards ecological products: ICA supermarket in Sweden

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Khalida Akter; [2020]
    Keywords : Green marketing; consumer trust; green trust; Eco-branding; Green marketing strategy and consumer purchase intention;

    Abstract : Title: “Factors affecting consumers green purchase intention towards ecological products: ICA supermarket in Sweden”. Level: Master degree thesis in Business AdministrationAuthor: Khalida Akter Supervisor: Zahra AhmadiExaminer: Maria Fregidou-Malama Aim: The aim of this study is to investigate how consumer trust, eco-branding and green marketing strategy influence consumer purchase intention towards ecological products. READ MORE

  5. 4. Eco-labels: A Tool to Enhance Sustainable Consumption - A quantitative study about how consumers knowledge and trust in eco-labels can affect purchase intention

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Hanna Nyremo; Anna Widerberg; [2020]
    Keywords : Sustainable Consumption; Theory of Planned Behaviour; Eco-labels; Eco-label Knowledge; Eco-label Trust; Business and Economics;

    Abstract : Thesis Purpose: The purpose of this study is to examine eco-label knowledge and eco-label trust, and their relationships to planned sustainable behaviour. This will be done by investigating the Swedish market and more specifically eco-labelled food within the FMCG sector. READ MORE

  6. 5. Motivations and Barriers of Using Emerging Technology in Eco-label Certification for Sustainability, from the certification companies’ perspective

    University essay from Malmö universitet/Fakulteten för kultur och samhälle (KS)

    Author : Emilio Asensi Conejero; Renars Kaulins; [2019]
    Keywords : Certification; eco-label; technology; QR codes; IoT; blockchain; sustainability; transparency; traceability; barriers; motivations; organisational strategy; organizational change;

    Abstract : The demand for organic sustainable products has been growing exponentially in the past years, pressuring the industry to showcase the sustainable origin and conditions of their products to their consumers. Companies use certifications and eco-labels to show the sustainability behind their products, but the standards behind these certifications can be hard to understand as certification companies are struggling to communicate them to the end consumers. READ MORE