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1. 1. Native advertising : from a consumer perspective

   University essay from Högskolan i Halmstad

   Author : Elin Lindmark; Elin Millberg; [2018]
   Keywords : Native advertising; Online advertising; Credibility; Consumer perception;

   Abstract : Research questions:How do consumers perceive native advertising compared to other online advertising? How does the media channel affect native advertisements?How do consumers receive native advertising? Purpose:The purpose of this study is to examine native advertising from a consumer perspective. A research will be done about how consumers perceive native advertising compared to other online advertising, how the media channel affects native advertisements and how consumers receive native advertising. READ MORE