Essays about: "Ethos"

Showing result 31 - 35 of 73 essays containing the word Ethos.

  1. 31. Decisions Made in the Frame - Rational Choice, Institutional Norms and Public Ethos Against Corruption in Mauritius

    University essay from Malmö universitet/Fakulteten för kultur och samhälle (KS)

    Author : Teodora Heim; [2019]
    Keywords : corruption; rational choice institutionalism; public ethos; Mauritius;

    Abstract : The purpose of this thesis is to increase our knowledge about corruption issues. It examines the connection between the institutional frame and the individual’s choice made in his institutional role. READ MORE

  3. 32. Pronoun Usage in the State of the Union Address and Weekly Addresses by Donald Trump : A Critical Discourse Analysis and Corpus Linguistics Approach

    University essay from Högskolan Dalarna/Engelska

    Author : Karolina Katarzyna Tęcza; [2018]
    Keywords : Critical Discourse Analysis; Corpus Linguistics; Persuasion; Manipulation; Political Discourse; Pronoun Use;

    Abstract : In the modern world of politics, convincing the audience is the key to democratically gain power in society—and the amount of power politicians gain depends on how convincing they are. In this competitive domain, elites use discourse not only to persuade the audience, but also to manipulate the audience. READ MORE

  4. 33. A Critical Discourse Analysis of Cosmetic Products for Women and Men

    University essay from Malmö universitet/Fakulteten för kultur och samhälle (KS)

    Author : Aliki Anna Souta; [2018]
    Keywords : masculinity; femininity; gender; semiotic; linguistics; CDA; colour; font; connotation; language; cosmetics; package; products;

    Abstract : By making a CDA the linguistic and semantic features in cosmetic products are going to be examined. For the purpose of this study, 99 products, from two companies, are analysed in order to find out if the marketing teams of the companies are using different linguistic and semiotic features in order to persuade their target group. READ MORE

  5. 34. Aristotle on social media? : Investigating non-profit organizations’ usage of persuasive language in their posts on Twitter and Facebook

    University essay from Linnéuniversitetet/Institutionen för språk (SPR)

    Author : Amanda Nelzén; [2018]
    Keywords : Aristotle’s triangle of rhetoric; ethos; pathos; logos; pathos; non-‘profit organizations; persuasive language; social media platforms;

    Abstract : This study investigates how non-profit organizations market their organizations and persuades their audience on two different social media platforms. The aim is to examine four non-profit organizations’ use of persuasive language in their Facebook and Twitter posts.  in their Facebook and Twitter posts on their social media pages. READ MORE

  6. 35. The myth of the Red Line : an international relations analysis of the Obama administration’s argumentation for and against a military intervention in Syria

    University essay from Lunds universitet/Mänskliga rättigheter

    Author : Ronja Hasan; [2018]
    Keywords : International relations; International relations theories; Barack Obama; The Obama administration; Military intervention; Syria; Argumentation analysis; Ideological analysis; Law and Political Science;

    Abstract : This paper aims to examine the arguments proposed by the Obama administration regarding a U.S. military intervention in Syria due to the use of chemical weapons by the Syrian regime in 2013. READ MORE