Essays about: "Evelina Söderberg"

Found 2 essays containing the words Evelina Söderberg.

1. 1. SHE entrepreneurs : The challenges of female Swedish entrepreneurs in international business

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Evelina Berg; Erika Söderberg; Bella Cehic; [2021]
   Keywords : Internationalization; Entrepreneurship; Gender; Market entry; Female Entrepreneurship; International business; Future; Future entrepreneurs;

   Abstract : Entrepreneurship is the key to a functioning society and global economy. To be entrepreneurial means not only to see and discover opportunities, but also to develop and refine these opportunities. There is evidence saying that entrepreneurship is not equal for men and women. READ MORE

3. 2. How a fashion company can create higher brand equity - the importance of using social media

   University essay from Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET)

   Author : Evelina Söderberg; Amanda Wissinger; [2014]
   Keywords : Brand equity; strong brands; social media; social media strategy; firm-created social media communication; user-generated social media communication;

   Abstract : Purpose - With the social media's emergence in recent times, the main purpose of this study is to generate knowledge about social media communication’s impact on consumer-based brand equity, in terms of firm-created and user-generated social media communication. In order to make this possible, knowledge about customer’s perception about a specific brand is required. READ MORE