Essays about: "Evelinn Idenfors"

Found 1 essay containing the words Evelinn Idenfors.

  1. 1. Customer value in a B2B setting : An analysis of potential target markets for the rehabilitation company Svenska-Re

    University essay from Företagsekonomi

    Author : Evelinn Idenfors; Jennie Kjellin; [2012]
    Keywords : Customer value; marketing; occupational health care; CVA; target marketing;

    Abstract : This study aims to investigate potential B2B customer segments in Umeå concerning company-wellness and rehabilitation services. We will investigate the market, identify a prospect target market and evaluate this target market on commission from Svenska-Re. READ MORE