Essays about: "FIELD MARKETING"

Showing result 1 - 5 of 540 essays containing the words FIELD MARKETING.

  1. 1. Running to the top? - A qualitative research report investigating how the best male elite runners in Sweden relate to their own personal brand.

    University essay from Göteborgs universitet/Graduate School

    Author : Olle Ahlberg; Adam Palm; [2023-07-03]
    Keywords : Personal brands; brand equity; sports marketing; track and field;

    Abstract : This research seeks to further develop the understanding of how professional athletes relate to personal brand building. Previous literature has canvased the landscape of celebrity athletes in sports such as football, golf, tennis and basketball. READ MORE

  3. 2. Understanding the Dynamics of Brand Loyalty in National team sports - A Qualitative study of brand management within professional team sports”

    University essay from Göteborgs universitet/Graduate School

    Author : William Nordlund; Mattias Johansson; [2023-07-03]
    Keywords : Brand Experience; Brand Communities; Brand loyalty; Sports Marketing; Sport fans;

    Abstract : In previous research there has been acknowledgement about the importance of Brand loyalty in sports, where the brand experience can function as a tool to create loyalty among fans. Brand communities have proven to have positive effects on customer satisfaction and brand loyalty in sports. READ MORE

  4. 3. Men’s perceptions of endorsers : A qualitative study on how brand love affects men when being exposed to influencer marketing versus celebrity endorsement

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Elin Nome; Alicia Lindahl; Olivia Jonsson; [2023]
    Keywords : Brand Love; Influencer Marketing; Social Media Influencer SMI ; Celebrity Endorsement; Endorsers; Men; Source Credibility;

    Abstract : Influencer marketing and celebrity endorsement has grown in the past years and has become a vital part of marketing in the fashion industry. This field has been well researched, however a gap in the research is the focus on men and the role brand love has. READ MORE

  5. 4. Bioeconomy Strategy effects in Rural Areas : A comparative study of the Alpine region and Inner Scandinavia

    University essay from Stockholms universitet/Kulturgeografiska institutionen

    Author : John Sudmeier; [2023]
    Keywords : bioeconomy; sustainability; agri-food; forestry; ecological farming; EU policy; heritage sensitive marketing;

    Abstract : The European Commission Bioeconomy Strategy aims to stimulate an ecologically sustainable economy to mitigate climate change, declining biodiversity, and as an economic and social strategy meant to provide jobs and stimulate growth. The aim of this research project is to understand how the European Commission Bioeconomy Strategy is being interpreted and implemented in two different rural European regions, Inner Scandinavia, and the Alpine region, and based on those findings discuss how a sustainable bioeconomy strategy can be understood primarily in relation to the ecological sustainability goals of decarbonizing the economy and protecting biodiversity. READ MORE

  6. 5. "How can tech startups enhance their customer retention and acquisition

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Danut Avram; Oluwadamilola Olaitan; [2023]
    Keywords : Customer retention; Customer acquisition; Social media marketing; User engagement; Brand awareness; Tech startups; Customer relationship management CRM ; Trust; Targeted advertisement.;

    Abstract : This  research  emphasizes  the role  of  social  media  in  customer  acquisition  retention.Furthermore, it investigates insights that have the potential to benefit tech startups inshaping  their  strategies  and  effectively  allocating  resources  to  achieve  consistentcommunication with their customer base. READ MORE