Essays about: "Endorsers"

Showing result 1 - 5 of 23 essays containing the word Endorsers.

1. 1. Men’s perceptions of endorsers : A qualitative study on how brand love affects men when being exposed to influencer marketing versus celebrity endorsement

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Elin Nome; Alicia Lindahl; Olivia Jonsson; [2023]
   Keywords : Brand Love; Influencer Marketing; Social Media Influencer SMI ; Celebrity Endorsement; Endorsers; Men; Source Credibility;

   Abstract : Influencer marketing and celebrity endorsement has grown in the past years and has become a vital part of marketing in the fashion industry. This field has been well researched, however a gap in the research is the focus on men and the role brand love has. READ MORE

3. 2. What influences most: Celebrities, Influencers, or Mascots?: Investigating the effectiveness of different Endorsers in Consumer Communication

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Emma Edström; Yufei Erik Luo; [2023]
   Keywords : Endorser Marketing; Source Credibility Model; Source Attractiveness Model; Product Match-Up Hypothesis; Endorsement;

   Abstract : This thesis aims to bring insights into the field of endorser marketing. Celebrity, mascot, and influencer endorsements, especially with the rise of social media, are very popular and often-used by marketers in B2C marketing. READ MORE

4. 3. Can celebrity endorser characteristics impact brand loyalty? : An explanatory study on celebrity endorsers’ characteristics with brand loyalty

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Ratchaneekorn Dewar; Khaliun Davaakhuu; [2022]
   Keywords : Celebrity endorsers’ characteristics; the trustworthiness of celebrity endorsers; the attractiveness of celebrity endorsers; the expertise of celebrity endorsers; brand loyalty.;

   Abstract : Background: Nowadays, companies globally utilise various branding strategies to win and build strong brand loyalty. One of the marketing strategies tools that companies utilise since the 21st century is celebrity endorsement. READ MORE

5. 4. Making sustainability a part of the event - A study on how sustainable marketing communication is applied in the event industry

   University essay from Göteborgs universitet/Graduate School

   Author : Emma Jansson; Udani Pettersson; [2020-07-02]
   Keywords : Sustainable Marketing Communication; Consumer Engagement; Event; Digital Media Channels;

   Abstract : Purpose This study aspires to add theoretical understanding of how sustainable marketing communication is applied in the event industry’s digital media channels. By assessing how events transform their organisational sustainability goals into messages in their digital media channels we aim to understand how different ways of communicating can engage consumers. READ MORE

6. 5. See you at LinkedIn - The complex link between employees and organizations

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Agnes Gustavsson Larsson; Sofia Steinbock; [2019]
   Keywords : LinkedIn; Employee perspective; corporate communication; strategic communication; alignment; branding; medarbetarperspektiv; organisationskommunikation; strategisk kommunikation; varumärke; Social Sciences;

   Abstract : The purpose of this study is to contribute with knowledge about how employees perceive their LinkedIn usage in relation to their organization. To increase the awareness of how organizations can work strategically with LinkedIn the link between organizations and employees has been studied. READ MORE