Essays about: "the role of communication in a hotel"

Found 5 essays containing the words the role of communication in a hotel.

  1. 1. The concept of a smart hotel and its impact on guests’ satisfaction, privacy and the perception of the service quality

    University essay from Södertörns högskola/Turismvetenskap

    Author : Mikolaj Domanski; [2020]
    Keywords : Smart hotel; Smart technology; Internet of Things; Information Communication Technology; Service quality; Guest satisfaction;

    Abstract : Smart technology has become very extensive and popular in many areas of our lives in the last few years. Their role is to make life and activities performed by the user easier, faster, better and more interesting. Smart technology has been used for years in areas such as education, industry and transport. READ MORE

  3. 2. Experiential marketing by attributes of experience design for hotel APPs : An empirical study from China

    University essay from

    Author : Zhe Huang; Linlin He; [2015]
    Keywords : Keywords: experiential marketing; experiential value; experience design; APP for hotel;

    Abstract : Purpose: The research purpose is to assist hotel marketers in figuring out how to design an APP for hotel on the basis of current experience design situation and some suggestions will be proposed. Specifically, how strategies of experience design influence customers’ experiential value and how much the attributes of experience design influence customers’ experiential value will be examined, revealing which attributes of experience design are more important in generating customers’ experiential value. READ MORE

  4. 3. Approaching Future Customer using Technological Advance in Hotel Industry

    University essay from Lunds universitet/Institutionen för tjänstevetenskap

    Author : Andrea Pisarova; [2012]
    Keywords : hospitality management; digital marketing; brand touch-point wheel; technology innovation; mobile communication; social media; Social Sciences;

    Abstract : The purpose of the paper is to draw attention to the technological advance and its impact on marketing strategies in the hospitality industry. It examines the development of the profile of future consumers and their relationship towards technology. READ MORE

  5. 4. Approaching Future Customer using Technological Advance in Hotel Industry

    University essay from Lunds universitet/Institutionen för tjänstevetenskap

    Author : Andrea Pisarova; [2012]
    Keywords : digital marketing; brand management; hospitality management; technology; mobile communication; social media; Social Sciences;

    Abstract : The purpose of the paper is to draw attention to the technological advance and its impact on marketing strategies in the hospitality industry. It examines the development of the profile of future consumers and their relationship towards technology. READ MORE

  6. 5. A CASE STUDY OF THE PROCEDURE OF DEVELOPMENT OF A LARGE REAL ESTATE PROJECT IN SÃO PAULO, B RAZIL

    University essay from KTH/Bygg- och fastighetsekonomi

    Author : TIFFANY DAGRAMODJOPOULOS; [2011]
    Keywords : Matarazzo; Tombado; Institutions; Organization; Master Plan; Work Cost Estimate.;

    Abstract : This thesis report presents the process which has been followed to develop a large real estate project in São Paulo, Brazil where the buildings remaining on the site are landmarks. The report includes an extensive case study the Matarazzo Project about which I performed the analysis of the procedure of development during my internship at SCPM – a French Project Management company. READ MORE