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Found 2 essays matching the above criteria.
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1. Consumer Interpretation of Social Media Campaigns : A Qualitative Research on Millennials' Interpretation of SMM Campaigns
University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknikAbstract : Consumers had either positive or negative interpretations based on multiple factors. However, the factors we were able to spot were the following: 1. Content 2. Timing 3. READ MORE
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2. Global Value Chains, the effects and responses of Multinational Enterprises in a crisis environment : A case study on the effects of the COVID-19 crisis
University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknikAbstract : ABSTRACTDate: Seminar Date: 2 June 2020, Submission Date: 7 June 2020Level: Bachelor thesis in Business Administration, 15 crInstitution: School of Business, Society and Engineering, Mälardalen UniversityAuthors: Gabriel Arteaga Fakhri Qusay Shehab Christine Katusabe Mukidi(96/03/31) (99/01/05) (97/05/15)Title: Global Value Chains, the effects and responses of Multinational Enterprises in a crisis environment: A case study on the effects of the COVID-19 crisisTutor: Edward GillmoreKeywords: Global Value Chain, Contingency, Resource-based Management, Global Crisis, Multinational EnterprisesResearch questions:RQ 1: How does a global crisis affect the parts of multinational enterprises’ global value chain?RQ 2: How do multinational enterprises respond to a global crisis with their functions and actions?Purpose: This study seeks to gain in-depth understanding of how a global crisis can affect an MNE’s production and what response an MNE can use to mitigate the consequences of a global crisis.Method: The method consisted of an abductive approach with the combination of secondary data and semi-structured qualitative interviews with varied top- and middle-level managers within the chosen MNE, to help answer the research questions of the thesis. READ MORE
