Essays about: "Familiar Size Bias"

Found 1 essay containing the words Familiar Size Bias.

  1. 1. This Size is not What I Expected - Tackling the Issue of Size Perceptions in Online Retailing

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Annie Hartman; Sujung Lee; [2021]
    Keywords : Fashion industry; Online retail; Size perception; Familiar Size Bias; Perceptual fluency;

    Abstract : The purpose of this study is to explore the use of visual communication in the form of product images as a tool to improve sizing perception for customers in an online retail environment. Online retail is continuously growing, as consumers take advantage of the convenience of online shopping. READ MORE