Essays about: "Annie Hartman"
Found 2 essays containing the words Annie Hartman.
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1. This Size is not What I Expected - Tackling the Issue of Size Perceptions in Online Retailing
University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledningAbstract : The purpose of this study is to explore the use of visual communication in the form of product images as a tool to improve sizing perception for customers in an online retail environment. Online retail is continuously growing, as consumers take advantage of the convenience of online shopping. READ MORE
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2. Customer Satisfaction in the Digital Era: Exploring How Digital Service Providers Can Leverage Pre-existing Customer Data
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : This thesis reviews common methods and theories for measuring customer satisfaction for companies offering digitized services, with a focus on first movers. Specifically, it is investigated whether these theories are compatible with data-science models using preexisting company data. READ MORE