Essays about: "Fashion management"

Showing result 6 - 10 of 224 essays containing the words Fashion management.

  1. 6. Reshoring in the Fashion Industry – An Actual Trend or Industry Window Dressing?

    University essay from Lunds universitet/Ekonomisk-historiska institutionen

    Author : Svante Gummesson; [2023]
    Keywords : Reshoring; Fashion industry; Fashion conglomerates; Supply Chain Management; Manufacturing Sustainability; Global supply chains; Manufacturing Location Decision; Inditex; H M Group; GAP Inc; Fast retailing; Gap Inc.; PVH; Business and Economics;

    Abstract : The research aims to determine whether there is a trend of reshoring among major fashion conglomerates and whether supply chain resilience and sustainable manufacturing may contribute to understanding this trend. The study takes a quantitative approach, using a combination of inference statistics and descriptive statistics. READ MORE

  2. 7. THE ROLE OF SOCIAL MEDIA FASHION  INFLUENCERS ON GEN Z CONSUMERS LAST MINUTE HOLIDAY SHOPPING : A qualitative study on gen z consumers purchase behavior on fast-fashion retailer  

    University essay from Linnéuniversitetet/Institutionen för management (MAN)

    Author : Tracy Najjuko; [2023]
    Keywords : Consumer behavior; Purchase intention; Social media; Influencers; Fashion; Fast-fashion;

    Abstract : The online activities on social media have become a popular beverage among female gen zers in Sweden, as they rely on the platforms to recieve the information they need when evaluating a fashion purchase. This research aims to investigate the consumer last-minute holiday shopping on fast-fashion brands, and how the online fashion influencer could impact them in such occasions. READ MORE

  3. 8. Incentive Systems Related to Sustainability - Are They Efficiently Structured within Nordic Fast Fashion? : Investigating the current design and efficiency of incentive systems at nordic fast fashion businesses and their potential contribution to enhanced sustainability work

    University essay from Linköpings universitet/Institutionen för ekonomisk och industriell utveckling; Linköpings universitet/Filosofiska fakulteten

    Author : Marcus Nilsson; Samuel Andersson; [2023]
    Keywords : Incentive system; Fast fashion; Sustainability; Motivation; Management Control;

    Abstract : Title: Incentive Systems Related to Sustainability - Are They Efficiently Structured within Nordic Fast Fashion? Problematization: Incentive systems play an important role in guiding and motivating employees towards the goals regarding sustainability for business. The problem that this thesis investigates is that the incentive systems of nordic fast fashion businesses might not be efficiently structured to contribute to the sustainability work. READ MORE

  4. 9. Are you ready for a new (AI) colleague? : How the geopolitical and cultural contexts influence fashion retail managers’ decision-making process regarding adopting and implementing AI.

    University essay from Linnéuniversitetet/Institutionen för management (MAN)

    Author : Florence Mensah; Marina Lysikova; [2023]
    Keywords : AI technology; artificial intelligence AI ; digital transformation; IT innovation; cultural context; geopolitical context; AI adoption; AI implementation; fashion retail industry;

    Abstract : The rapid development of artificial intelligence (AI) has led to significant changes in the business environment and academic discussions. AI boosts productivity and positively impacts the competitive advantage of organisations. READ MORE

  5. 10. Investigating Factors Influencing the Continued Usage and Adoption of Smartwatches: : An Analysis Of Pakistani Users

    University essay from Linnéuniversitetet/Institutionen för informatik (IK)

    Author : Sehrish Raza; [2023]
    Keywords : Smartwatch adoption; Behavioral intentions; technology integration; Pakistani Users;

    Abstract : An important field of research now is how smartwatches are being adopted and used in variouscultural situations. The adoption of smartwatches among Pakistani consumers is the subject ofthis study, with an emphasis on understanding the behavioral intents and usage patternsinfluenced by cultural customs and lifestyle preferences. READ MORE