Essays about: "Felix Müntzing"

Found 1 essay containing the words Felix Müntzing.

  1. 1. Brand Management : A qualitative study on branding in a SME

    University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

    Author : Karl Bergström; Jens Landgren; Felix Müntzing; [2010]
    Keywords : Brand Management; branding SME;

    Abstract : Purpose The purpose of this thesis is to investigate how branding is exercised in a SME and to develop a model for how SMEs can implement branding. This means that we will especially focus on aspects that are important for a SME when building and strengthening a brand. READ MORE