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1. 1. Doez size matter? : A qualitative research on micro influencers creation of brand awareness for startups

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Jonas Hansson; Filip Hjertqvist; Malcolm Sanchez Adolfsson; [2021]
   Keywords : Micro Influencer; Influencer Marketing; Brand Awareness; Startup Companies.;

   Abstract : Influencer marketing has in recent years developed as a new concept for both companies and individuals. Social media has presented a new way for companies to market themselves. The emerge has produced influencers and nowadays influencers need to be divided into different levels according to the number of followers. READ MORE