Essays about: "Gabriella Eriksson"

Found 2 essays containing the words Gabriella Eriksson.

1. 1. The Power of Behaviour on Client Perception of Corporate Brand : A Case Study of a Swedish Consultancy Firm within Public Procurement

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Andreas Eriksson; Juho Siren; Gabriella Hertzman-Ericson; [2016]
   Keywords : Branding; B2B; Consultans; Public sector; Relationship;

   Abstract : The aspect of relationships has been underlined to be of substantial significant within B2B contexts, particularly within consultancy, all alongside the importance of trust within the clientsupplier interaction. An element that has been claimed to derive directly from the client-supplier experience and voiced to be of key in order to reach success. READ MORE

3. 2. Branding Sri Lanka : A case study

   University essay from Institutionen för marknadsföring (MF)

   Author : Gabriella Eriksson; Sofia Rudell; [2013]
   Keywords : place branding; country branding; destination branding; tourism; economic growth; developing countries; branding; brand evaluation; infrastructure; stakeholders engagement; brand identity; brand architecture; brand communication; brand articulation; word-of-mouth; brand experience; Sri Lanka;

   Abstract : This bachelor thesis is conducted as a Minor Field Study (MFS) in Sri Lanka, funded by the Swedish International Development Cooperation Agency (SIDA). The tourism industry have become a key factor for economic growth in several developing countries. A section of branding which refers to branding of a whole country is place branding. READ MORE