Essays about: "Green Trust"

Showing result 11 - 15 of 69 essays containing the words Green Trust.

  1. 11. LOCAL SOCIETAL CONTEXTS AND URBAN ENVIRONMENTAL SUSTAINABILITY: A Qualitative Comparative Analysis of 26 European Capital Cities

    University essay from Göteborgs universitet/Statsvetenskapliga institutionen

    Author : Daniela Völp; [2022-06-17]
    Keywords : urban environmental sustainability; green cities; Qualitative Comparative Analysis; social trust; European cities;

    Abstract : Based on a sample of 26 European capital cities, this thesis performs a multi-value Qualitative Comparative Analysis to identify what combinations of local conditions facilitate or prevent the transition towards high urban environmental sustainability (UES). More specifically, it examines the conjunctural effect of cities’ relative wealth, the strength of local industrial interests, social trust levels, local climate vulnerability, and the ambitiousness of the national environmental policy context on their performance in the 2009 European Green City Index. READ MORE

  3. 12. Analysing Green Purchasing Behaviour Inconsistency : an example from voluntary carbon offset program

    University essay from SLU/Dept. of Economics

    Author : Bintang Rahmadi; [2022]
    Keywords : Behaviour; Attitude; VCO; Inconsistency; Green; Purchasing; Carbon;

    Abstract : This research investigates current and explores new factors contributing to green purchasing behaviour inconsistency using qualitative method and iterative grounded theory approach. Green purchasing behaviour inconsistency derived from the behaviour-attitude gap theory that occurs within different context of consumer behaviour cases, thus this research tries to answer: “What are the factors that cause green purchasing behaviour inconsistency?” using Voluntary Carbon Offset (VCO) program as an example. READ MORE

  4. 13. Digitalt pass för en grönare modeindustri : en fallstudie av hur ett svenskt klädföretag kan nyttja digitaliseringen för att öka trovärdigheten

    University essay from SLU/Dept. of Economics

    Author : Beatrice Andersson; Carolina Cramner; [2022]
    Keywords : Fast fashion; Greenwashing; Grön marknadsföring; Produktpass; Trovärdighet;

    Abstract : Modeindustrin har en mycket negativ miljöpåverkan. Industrin är global och innebär ofta en komplex och en icke-transparent leverantörskedja med flera olika aktörer. Denna komplexitet och brist på transparens skapar en ohållbar modeindustri där konsumenten utesluts från viktig information för att kunna fatta ett hållbart köpbeslut. READ MORE

  5. 14. Moral Decoupling: Analysis of Possible Factors Causing Consumers to Ignore Brand’s Greenwashing Practices and the Effect on Purchase Intention

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Silvia Pilar Cano Casas; Eugènia Valls Llufriu; [2022]
    Keywords : Greenwashing; Moral Decoupling; Regulatory Focus Theory; Brand Identity Fusion; Purchase Intention;

    Abstract : Background: Due to the growth of green markets, the phenomenon of greenwashing arises. This leads to consumers experiencing feelings of betrayal and having trust problems with the brand using this misleading tactic. READ MORE

  6. 15. From Green to Blacklisted : How Brand Forgiveness influences Brand Loyalty

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Gustav Andersson; Olivia Lindgren; [2022]
    Keywords : Greenwashing; Transgression; Brand Forgiveness; Attitudinal Brand Loyalty; Trust; Trustworthiness;

    Abstract : Greenwashing is a frequent issue within the FMCG industry, such as vague ecological claims and misleading communication. When a brand is accused of greenwashing it is important to understand how to manage this transgression, since both forgiveness and loyalty are concepts that are affected. READ MORE