Essays about: "Green Trust"

Showing result 6 - 10 of 69 essays containing the words Green Trust.

  1. 6. The Law of Jante’s Effects on Green Skepticism : Examines the perception of Sweden’s policies on sustainability reports

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Annie Kwan-Aye Tsai; [2023]
    Keywords : Sustainability report; policies; Law of Jante; Sweden; moderation; trust; transparency; hospitality.;

    Abstract : This study investigates how affiliation with the Law of Jante influences the relationship between trust and transparency towards certain entities and green skepticism. Although the Law of Jante has been studied in relation to trust and transparency, its impact on sustainability policies and green skepticism has not been explored. READ MORE

  3. 7. Climbing to new heights : The importance of considering passengers on the flight towards more sustainable forms of aviation

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Eleanor Dowds; [2023]
    Keywords : Sustainable aviation; passengers; attitudes; SAF; biofuels; Diffusion of Innovation; Hållbart flyg; passagerare; attityder; SAF; biobränsle; Diffusion of Innovation;

    Abstract : Within the commercial aviation industry, with its ever increasing global carbon footprint rising with consumer demand, the need for more sustainable forms of aviation has become more necessary than ever. With growing demands for emission reductions and better energy management practices across all industries in initiatives such as the Paris Agreement, there has never been a more pressing time to explore the existing and potential pathways towards more sustainable forms of aviation. READ MORE

  4. 8. Legitimacy strategies in sustainability reporting : A study of negative disclosure strategies' impact on stakeholders

    University essay from Karlstads universitet/Handelshögskolan (from 2013)

    Author : Ali Abdelamir; Gabriel Egerup; [2023]
    Keywords : Negative sustainability disclosure; legitimacy; legitimacy strategies;

    Abstract : Sustainability reports should provide a balanced picture of a company’s sustainability aspects, but because of its voluntary nature, overly positive aspects are often presented (Holder-Webb et al., 2009; Lougee & Wallace, 2008). READ MORE

  5. 9. Perceptions of greenwashing's impact on green concern and green purchase intentions : A qualitative study of Angolan Generation Z

    University essay from Umeå universitet/Företagsekonomi

    Author : Amélia Quicanga; [2023]
    Keywords : Greenwashing; green concern; green purchase intentions;

    Abstract : In response to growing concerns about environmental degradation and climate change,demand for green products and services has increased. The use of environmental claimsas a marketing tool in order to gain a competitive advantage has also increased. READ MORE

  6. 10. Do consumers assume that natural ingredients in skincare are more sustainable than synthetic ingredients? : A qualitative study on consumer behavior in regards to natural versus sustainable ingredients in skincare products

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Zana Sekiraca; Erika Torell; Fjona Ljutviu; [2023]
    Keywords : Sustainability; consumer behavior; green marketing;

    Abstract : The demand for sustainability in the cosmetics industry has gained significant attention inrecent years due to the growing environmental concerns and increased consumer awareness. Consumers are increasingly considering the environmental impact of their purchasing decisions, leading to a shift in attitudes towards greener consumption and driving the concept of green marketing. READ MORE