Essays about: "Green communication"

Showing result 21 - 25 of 201 essays containing the words Green communication.

1. 21. Main Motivations and Barriers to Wildlife-Friendly Gardening in Sweden

   University essay from Lunds universitet/Centrum för miljö- och klimatvetenskap (CEC)

   Author : Klara Ekblom; [2023]
   Keywords : biodiversity; urban green space; wildlife-friendly gardening; Earth and Environmental Sciences;

   Abstract : Biodiversity is declining all over the world due to human activities. This is alarming since human survival is dependent on biodiversity and the ecosystem services nature provides. READ MORE

3. 22. Aviation Discourses in News : The influence of the political climate on climate politics

   University essay from Uppsala universitet/Institutionen för arkeologi och antik historia

   Author : Jonathan Rahn; [2022]
   Keywords : Climate Change Communication; Critical Discourse Studies; Corpus-Assisted Discourse Analysis; Diachronic Corpus Studies; Media Studies;

   Abstract : Climate change must be considered one of the most critical issues of the coming decades that poten- tially poses foundational threats to human societies. Aviation has relatively little impact on green- house gas emissions globally, but this picture changes when focusing on emissions of rich industrial states. READ MORE

4. 23. Green brands & Greenwashing: A narrative journey towards legitimacy

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Camille Pujol; [2022]
   Keywords : strategic communication; environmental sustainability; green brand; legitimacy; narrative; greenwashing; Social Sciences;

   Abstract : The aim of this thesis is to develop knowledge and identify legitimacy attempts for green brands to construct themselves in order to circumvent greenwashing challenges. The researcher studied the promotional content of Patagonia and the Slovenia destination brand (I Feel Slovenia) based on a pragmatic and moral legitimacy framework, supported by narrative analysis. READ MORE

5. 24. What Green Marketing Strategy to Use Prior To a Greenwashing Scandal?

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Ana Desnica; Sara Hawat; [2022]
   Keywords : Green marketing; Humble green marketing; Bragging green marketing; Greenwashing scandal; Effects of green marketing;

   Abstract : Despite the increase in green advertising in the past decade, the way these green messages are communicated and their efficacy when it comes to mitigating damages in case of a greenwashing scandal, is still an area that has not been well-researched. Thus, this paper aims to contribute to closing this research gap by investigating the impact of two different green marketing communication styles on consumers' brand attitude and purchase intention in the context of a greenwashing scandal while also considering the moderating effects of environmental concern and customer skepticism towards green marketing. READ MORE

6. 25. Planning Green Infrastructure and Nature-based Solutions in Stockholm County : An Analysis of Comprehensive Plans since 2010 of 26 Municipalities

   University essay from KTH/Skolan för arkitektur och samhällsbyggnad (ABE)

   Author : Yuxin Pu; [2022]
   Keywords : green infrastructure; nature-based solutions; municipal comprehensive plan; Stockholm County; Sweden;

   Abstract : Bringing nature back to cities to counteract the negative impacts of rapid urbanization has resulted in a series of greening terms coined by multidisciplinary scholars to emphasize the importance of natural areas and green environment in developing cities. Green infrastructure and nature-based solutions are popular scientific terms that are used to describe planning interventions for naturalization cities, but most of their studies still focus on academic literature, lacking attention to municipal plans. READ MORE