Essays about: "Helen Eyob"

Found 1 essay containing the words Helen Eyob.

  1. 1. How does expert endorsement affect consumer’s perceived credibility?

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Helen Eyob; [2018]
    Keywords : Endorsement; expert; marketing;

    Abstract : Endorsement is avery common marketing strategy and has been traced back to the 19th century. Expert endorsement is a type of endorsement that is frequently used to endorse a multitude of different products. Previous research on endorsement has shown a positive connection between endorsement and credibility. READ MORE