Essays about: "Hofstede cultural dimensions"

Showing result 41 - 45 of 97 essays containing the words Hofstede cultural dimensions.

1. 41. How Culture Moderates the Effect of Trust on Online Shopping Frequency

   University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

   Author : Augustine Yuty Duweh Farley; Nour Murched; [2016]
   Keywords : Trust; Online Shopping frequency; Culture; E-vender; E-shoppers; Uncertainty avoidance; Individualism; Collectivism;

   Abstract : People all over the world are embracing online shopping and there is a general agreement that trust plays a key role in influencing online shopping frequency. This project seeks to address the increasing need for new studies in this area. READ MORE

3. 42. Customer Value's Influence on International Market Entry Strategies in a B2B Context : Business and Market Opportunities in the Data Centre Segment in Northern Europe

   University essay from Umeå universitet/Företagsekonomi

   Author : Anna-Katharina Aardeck; Corinna Behling; [2016]
   Keywords : International market entry strategies; Ansoff; B2B customer value; marketing standardis ation; mass customisation; branding; culture; Hofstede;

   Abstract : nternational market entry strategies gained increasing importance due to globalisation. Companies became multinationals. Therefore, new challenges arose due to different market and customer requirements. One topic, which gained importance in B2B context, is customer value. READ MORE

4. 43. Global competitiveness, human capital, and Hofstede’s cultural dimensions: Does culture influence national competitiveness?

   University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

   Author : Thanh Le; Luz Bruno Picasso Wejrot; [2016]
   Keywords : economic competitiveness; Hofstede; culture; world economic forum; human capital;

   Abstract : National economic competitiveness is a major concern to governments, firms, and individuals in an increasingly globalised world. Culture is known affect economic competitiveness, but there is little existing research that links Hofstede’s cultural dimensions with the Human Capital Indicators in the World Economic Forum’s Global Competitiveness Index. READ MORE

5. 44. Attitudes towards the (UN)official sponsor : ‘Cultural factors' impact on consumers' attitudes towards ambush marketing

   University essay from Högskolan Kristianstad/Sektionen för hälsa och samhälle

   Author : Jens Fredriksson; Henrik Rosenborg; [2016]
   Keywords : Marketing Communication; Ambush Marketing; Consumers’ attitudes; Sponsorship; Cultural factors;

   Abstract : Ambush marketing has recently become a large problem for event owners and official sponsors. One of the main focuses, in the field of ambush marketing, has been about consumers' attitudes towards ambush marketing. However, the research field has a gap in what affects consumers’ attitudes. READ MORE

6. 45. UNCERTAINTY AVOIDANCE AND ITS INFLUENCE ON ENTREPRENEURSHIP AMONG LITHUANIANS

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Aivaras Sostakas; [2015]
   Keywords : Key words: Cultural Dimensions; Culture; Uncertainty Avoidance; Entrepreneurship; Lithuania; Sweden; Belgium; Business and Economics;

   Abstract : Abstract The purpose of this thesis is to examine whether uncertainty avoidance or risk intolerance has influence on entrepreneurship among Lithuanians. This paper aims to looks into the cultural dimensions according to a Dutch researcher, Geert Hofstede who rated Lithuania an index score of 65, and a study by a Lithuanian professor Huettinger (2008) who rated Lithuania a score of 59, whereby 100 means an extremely risk intolerant score and 1 being extremely risk tolerant score. READ MORE