Essays about: "ICT and customer relationship management"

Showing result 6 - 10 of 10 essays containing the words ICT and customer relationship management.

1. 6. Factors in Cloud Computing Adoption

   University essay from Lunds universitet/Institutionen för informatik

   Author : Moneer Jlelaty; Youssef Monzer; [2012]
   Keywords : Small Organizations; Factors; Cloud Computing; Adoption; IT Solution; Information Technology.; Technology and Engineering;

   Abstract : Many organizations today are striving to gain competitive advantages and work efficiently in the demanding market through the adoption of ICT (Information and Communications Technology) solutions such as ERP (Enterprise Resource Management), CRM (Customer Relationship Management), and Business Analytics Systems. However, these Information Technology (IT) solutions can be quite expensive for small organizations (Misra and Mondal, 2011; Benlian and Hess, 2011). READ MORE

3. 7. Application of ICT in the Swedish Hopsitality & Tourism Industry : a study of viral marketing and word- of -mouth marketing concepts in relation to CRM

   University essay from Avdelningen för ekonomi

   Author : Nilnta Elpida Morais; Joyce Mhando; [2012]
   Keywords : viral marketing; electronic word of mouth; word of mouth; customer relationship management; customer satisfaction;

   Abstract : Aim: The Internet has provided a medium for word of mouth and its electronic extension, also known as viral marketing. In the hospitality and tourism industry, use of the internet has caused drastic changes. READ MORE

4. 8. A proposed Framework for CRM On-Demand System Evaluation : Evaluation Salesforce.com CRM and Microsoft Dynamics Online

   University essay from KTH/Skolan för informations- och kommunikationsteknik (ICT)

   Author : Can Özcanli; [2012]
   Keywords : CRM on-demand system evaluation framework; CRM on-demand systems; CRM; CRM and SaaS; CRM on-demand; SME;

   Abstract : Customer Relationship Management has been an integral part of the enterprise since two decades. Today, enterprises that focus on customer satisfaction need to manage their relationships with their customers effectively. This demand has allowed software vendors to create CRM solutions. READ MORE

5. 9. Identify the Critical Success Factors of CRM Implementation : A study on Chinese Commercial Bank

   University essay from KTH/Skolan för informations- och kommunikationsteknik (ICT)

   Author : Sijie wang; [2011]
   Keywords : ;

   Abstract : The demand from the customer and pressure from the competitive market drive most of the Chinese commercial banks either on their way to implement the CRM systems or they are positively looking for the opportunity to integrate the CRM as an indispensable part of their business strategy in the next few years to come. Customer Relationship Management originated and prevailed among western companies, it has already spread in many East Asian countries, such as: Japan, Korean and China. READ MORE

6. 10. Analyzing the Employee Perception of CRM Systems in Two ICT Companies

   University essay from KTH/Skolan för informations- och kommunikationsteknik (ICT)

   Author : Suneeza Hamid; [2010]
   Keywords : ;

   Abstract : In today’s business environment companies are customer oriented rather than product or business oriented. Hence to build the good relations with their customers they need to keep their information in appropriate manner for the appropriate usage, to accomplish this task companies implement the Customer Relationship Management (CRM) information systems and the stored information is used for different business purposes in future. READ MORE