Essays about: "In-store marketing"

Showing result 11 - 15 of 54 essays containing the words In-store marketing.

  1. 11. Varumärkesidentitet och varumärkesbild på svenska gårdsbutiker : en kvalitativ studie på etablerade gårdsbutiker

    University essay from SLU/Dept. of People and Society

    Author : Fathima Uvais; Herman Karlsson; [2020]
    Keywords : varumärkesbild; varumärkesidentitet; gårdsbutiker; brand image; brand identity; farm shops;

    Abstract : Varumärkesidentiteten och varumärkesbilden är något som finns med i många företags strategiska planering. Genom att planera sin varumärkesidentitet och tydligt förmedla den till sina kunder ökar chansen att etablera ett starkt varumärke som klarar sig länge på marknaden. READ MORE

  3. 12. The Image of IKEA’s Online Portals in Times of COVID-19 With Regards to its CSR and Experiential Marketing- Exemplified by IKEA Austria

    University essay from Malmö universitet/Fakulteten för kultur och samhälle (KS)

    Author : Isabella Kullnig; [2020]
    Keywords : ;

    Abstract : As a response to COVID-19, IKEA Austria is trying to encourage its customers to rediscover their homes via its online shop. It is making an enormous effort to translate the in-store activity to the digital world, so that its customers may still experience an emotional customer journey. READ MORE

  4. 13. Where there's a cue, there's a way : A study on the influence of visual sensory cues on consumers’ approach behavior

    University essay from

    Author : Erika Nylén; Doreen Klumpp; [2019]
    Keywords : Sensory Marketing; Sensory Cues; Human Senses; Store Atmosphere; Visual Sensory Cues; Approach and Avoidance Behavior; Sensation of Touch; Emotions; Retailing; Embodiment;

    Abstract : Background: Today’s marketers are focusing on creating more than just a transaction place for consumers seeking to purchase products in physical stores, such as a pleasant in store experience. The reason for this is due to the increased competition that present retailers are experiencing. READ MORE

  5. 14. An approach to increase Perceived Consumer Effectiveness : Investigating the effect of Just-World Belief and empowering statements on PCE

    University essay from Linköpings universitet/Företagsekonomi

    Author : Julia Binder; Sharanya Akella; [2019]
    Keywords : perceived consumer effectiveness; purchase intentions; belief in just-world; empowering statements; ethical consumption; fair-trade; in-store marketing;

    Abstract : Consumers demand for sustainable and ethical products; products that protect the environment as well protect the well-being of workers in every way. Ethical products are a part of sustainability development where companies are obliged to follow guidelines and provide workers with good daily wages and various possibilities to enhance their life. READ MORE

  6. 15. Performing Sustainability in Fast Fashion Retailing

    University essay from Lunds universitet/Institutionen för tjänstevetenskap

    Author : Cynthia Salkovic; [2018]
    Keywords : fast fashion; sustainability; marketing; practice theory; sustainable consumption; Social Sciences;

    Abstract : This paper stems from understanding how fast fashion retailers market their sustainability and how the retail space drives different forms of sustainable performances and consumption. Departing from a practice-based approach and practice theory, the study gives insights on how retailers actions in the production chain are translated in-store and online for consumers sense-making, performances and consumption practices. READ MORE