Essays about: "Individual customer"

Showing result 11 - 15 of 253 essays containing the words Individual customer.

  1. 11. Looking Ahead: The Future of the Offline Channel for Digital-born Retailers

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Anna Kälebo Johansson; Michelle Malmström; [2023]
    Keywords : Fashion retailing; E-commerce; Offline channels; Virtual shopping; Price image; Billboard effect; Customer acquisition cost; Retail death;

    Abstract : During recent years, there has been a significant increase in e-commerce and the demand for it among customers. It has become imperative for new fashion retailers to have a digital presence, and the outbreak of Covid-19 has further accelerated this trend, amplifying the importance of having a presence online. READ MORE

  3. 12. Shoppin’ in the Rain : An Evaluation of the Usefulness of Weather-Based Features for an ML Ranking Model in the Setting of Children’s Clothing Online Retailing

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Isac Lorentz; [2023]
    Keywords : Statistical analysis; regression analysis; recommender systems; ensemble learning; electronic commerce; LightGBM; learning to rank; feature selection; weather-based features; fashion; Statistisk analys; regressionsanalys; rekommendationssystem; ensemble-inlärning; näthandel; LightGBM; learning to rank; variabelselektion; väderbaserade variabler; mode;

    Abstract : Online shopping offers numerous benefits, but large product catalogs make it difficult for shoppers to understand the existence and characteristics of every item for sale. To simplify the decision-making process, online retailers use ranking models to recommend products relevant to each individual user. READ MORE

  4. 13. Riding the Viral Wave: Generation Z consumer behaviour during viral demand in relation to Brand Management : A qualitative study on how to strategize brand equity management to prolong customer retention from viral demand based on Generation Z consumer behaviour.

    University essay from Jönköping University/IHH, Redovisning, Marknadsföring, SCM, Informatik och Rättsvetenskap

    Author : Aini Safiya Husain Jinnah; Lolav Ismail; [2023]
    Keywords : Virality; Viral Transmission; Brand Management; Generation Z; CBBE-Model; Customer Retention;

    Abstract : Background: Following the development brought by the digital age, social networks and consumer behaviour has significantly changed. The network connectivity of WEB 2.0 enables information to spread at an accelerated rate to a wide scope, creating viral demand. This phenomenon presents an opportunity for brands to increase their customer base. READ MORE

  5. 14. Tracing Systematic Factors of Lead Time Deviations : A Case Study of Large-Scale Custom-Driven Development Projects at Saab Surveillance

    University essay from Uppsala universitet/Industriell teknik

    Author : William Wallden; [2023]
    Keywords : Lead time; large-scale custom-driven development projects; planning; complexity; uncertainty; systematic factors;

    Abstract : In a world driven by technological advancements and ever-changing consumer preferences, large-scale custom-driven development projects have emerged as the gateway to creating complex products and systems tailored to individual customer needs. Steering these projects to successful completion presents significant challenges, with lead time deviations being a key concern. READ MORE

  6. 15. Individual revenue forecasting in the banking sector

    University essay from Lunds universitet/Nationalekonomiska institutionen; Lunds universitet/Statistiska institutionen

    Author : Ricardo Jorge Pinto Brandão; Simona Sulzickyte; [2023]
    Keywords : Revenue forecasting; Banking; Machine Learning; XGBoost; Customer segmentation; Business and Economics;

    Abstract : This paper analyses data from a Swedish bank combined with macroeconomic indicators to forecast revenues for individual customers over the course of four years. Separate models are created for recurring customers and customers who have just joined the bank. READ MORE