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Showing result 1 - 5 of 117 essays matching the above criteria.

1. 1. Temporal Analysis of User Engagement on Instagram

   University essay from Linköpings universitet/Institutionen för datavetenskap

   Author : Elin Thorgren; [2024]
   Keywords : ;

   Abstract : Social media platforms have during the last decade expanded immensely in both the number of users and posts. An extensive number of previous studies have observed how users engage on these platforms to study how social systems work. However, compared to other social media platforms, Instagram has been less extensively researched. READ MORE

3. 2. How to communicate efficiently on social media : A case study about emotional communication strategies by the climate activist group Rebellmammorna

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Anna Nilsson; [2023]
   Keywords : visuals; narrative; emotional communication; social media platforms; climate movements; visuella element; narrativ; emotionell kommunikation; sociala medieplattformar; klimatrörelser;

   Abstract : This case study aims to explore how emotional communication on social media can influence the target group by examining the communicative strategies, including visuals and narratives, used by the climate activist group Rebellmammorna. Eight semi-structured interviews were conducted with members of Rebellmammorna to investigate how they describe their communicative strategies, how they use emotional communication to establish a relationship with their target group, and how users experience the communication on their social media platforms (Facebook, Instagram, and their webpage). READ MORE

4. 3. Ukrainian Digital Media Activism On Instagram Stories During The War Against Russia In 2022 : An Analysis Of Kharkiv-Related Users’ Digital Activity During March 2022

   University essay from Uppsala universitet/Institutionen för informatik och media

   Author : Anastasiia Khardikova; [2023]
   Keywords : digital media activism; internet activism; Instagram; Stories; war in Ukraine; semiotics; online activism during the war; anchorage; Ukraine; Russia; content analysis; Kharkiv;

   Abstract : This study examines digital media activism during the full-scale war in Ukraine caused by the Russian invasion in 2022, focusing specifically on Instagram content posted by users with connections to Kharkiv city between March 18-25, 2022. Kharkiv was heavily affected by bombings throughout the war. READ MORE

5. 4. From Elite to Everyone: How User-Generated Content Democratizes Hermès and Challenges Its Exclusivity

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Lovisa Smedmark; Karin Forslund; [2023]
   Keywords : Luxury brand perceptions; Brand awareness; Commodity theory; Self-brand association; Brand attitudes; User-generated content; Luxury brand management; Business and Economics;

   Abstract : The purpose of this thesis is to add to existing research and create a deeper understanding regarding the influence of online narratives on luxury brand attitudes. The research aims to explore how luxury brands are portrayed by social media users, in order to gain a cohesive understanding of its effect on the attitudes that are formed towards the brand. READ MORE

6. 5. The Right Kind of Attention : a qualitative analysis of the ADHD community on Instagram

   University essay from Lunds universitet/Medie- och kommunikationsvetenskap; Lunds universitet/Institutionen för kommunikation och medier

   Author : Elna Olofsson; [2023]
   Keywords : social media; ADHD; stigma; mental disorders; media representations; Instagram; qualitative interviews; content creators; Social Sciences;

   Abstract : Attention Deficit Hyperactive Disorder (ADHD) has been a contentious disorder for years and incorrect beliefs and assumptions about the disorder are still common both in the medical community and the public’s perception. Previous research has exemplified this by demonstrating that the representation of ADHD in traditional mass media consists of few depictions and homogenous stereotypes. READ MORE