Essays about: "Jessica Österberg"

Found 1 essay containing the words Jessica Österberg.

  1. 1. Dazzled to Invest : Are the funding masses falling for effects?

    University essay from Södertörns högskola/Institutionen för samhällsvetenskaper

    Author : Jessica Österberg; [2016]
    Keywords : Crowdfunding; Finance; Marketing; Kickstarter;

    Abstract : The issue investigated is the nature of reward-based crowdfunding being too influenced by visual media and the creator’s personalities rather than focusing on the creator’s ability to run a business and the business plan. Through Source Credibility Theory three sets of categories for the studied variables were developed in addition to one category concerning external actors. READ MORE