Essays about: "Jessica Mansourati"

Found 1 essay containing the words Jessica Mansourati.

  1. 1. Streaming to the Future: An explorative study about Generation Z and its music consumption

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Jessica Mansourati; Erik Ohlsson; [2015]
    Keywords : Generation Z; music consumption; music streaming; willingness to pay; probability to pay;

    Abstract : The music industry has changed rapidly during the last years. In Sweden, the market has become almost completely digitalized in less than a decade. READ MORE