Essays about: "Johanna Lännevall"

Found 1 essay containing the words Johanna Lännevall.

  1. 1. Achieving Business Advantages of Big Data Investments

    University essay from Lunds universitet/Produktionsekonomi

    Author : Oscar Bagge; Johanna Lännevall; [2015]
    Keywords : customer loyalty; Action Clusters; clustering; segmentation; business advantages; Big Data; customer insights; Technology and Engineering;

    Abstract : Problem definition The distance between customers and retail companies and their customers has been a problem for quite some time. Seeking to increase the customer understanding is a general quest for many retailers to bridge the gap and become more customer oriented. READ MORE