Essays about: "Johanna Palmgren"

Found 2 essays containing the words Johanna Palmgren.

1. 1. Look under the Hood: Green Cars - Red Batteries : A human rights approach on the expanded demand of Electric Cars in the run for carbon neutrality and renewable transportation

   University essay from Enskilda Högskolan Stockholm/Avdelningen för mänskliga rättigheter och demokrati

   Author : Johanna Palmgren; [2023]
   Keywords : Just Transition; Power Structures; Sustainable Development; Global South Global North; EV industry;

   Abstract : The climate crisis is an urgent threat towards people and planet, and rapid changes are needed to decarbonize the planet. The energy sector is in a current transition to renewable-based energy, which also includes a shift to electric cars. Electric cars are motivated to be the future, which will be beneficial for the economy and the environment. READ MORE

3. 2. Balancing branding and sales - The content strategist dilemma

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Elida Palmgren; Madina Amerhanova; Johanna Lundström Kabus; [2015]
   Keywords : Strategic communication; Content Strategy; Branding; E-commerce; Customer experience; Symbolic brand; Social Sciences;

   Abstract : This research strives to examine the impact of online brand communication on the content strategy of a premium brand in the context of ETON e-commerce store. The secondary purpose of the study provides the insight as to why brand message affects brand content strategy through various communication modes. READ MORE