Essays about: "Julia Fagerström"
Found 1 essay containing the words Julia Fagerström.
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1. Native Advertising - Don't Mislead Don't Misread : A Research of Brand Disclosure Effect on Consumers’ Native Ad Recognition Ability
University essay from Jönköping University/IHH, FöretagsekonomiAbstract : Background: Online marketing tactics designed to have a minimized impact on consumer experience have emerged recently whereas native advertising is one concept. Native advertising is an approach designed to decrease interruptions in consumers’ online experience by matching the form and functions of the platform in which the advertisement appears. READ MORE
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