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Showing result 6 - 7 of 7 essays matching the above criteria.

1. 6. Luxury Branding - A tale without a history

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Jacob Lindberg; Karl Backlund; [2014]
   Keywords : storytelling; brand; branding; luxury brands; narratives; stories; economic capital; cultural capital; tradition; heritage; history; Social Sciences;

   Abstract : The thesis intends to investigate how a young actor in the luxury industry practices storytelling as a tool to legitimize high product prices. Since the luxury brand narrative is normally based on heritage, the thesis will scrutinize the luxury watch brand Hublot, a young successful actor, lacking heritage. READ MORE

3. 7. Cooperative networked control of unmanned air vehicles

   University essay from KTH/Skolan för elektro- och systemteknik (EES)

   Author : Isak Tjernberg; Jonas Lindberg; Karl Hansson; [2011]
   Keywords : ;

   Abstract : .... READ MORE