Essays about: "Key account management in banks"

Found 2 essays containing the words Key account management in banks.

1. 1. Investment and Development Impact of Microfinance Institutions : A case study of Ghana

   University essay from Blekinge Tekniska Högskola/Sektionen för management

   Author : Yaw Francis Eduonu Duah; Eleanor Neequaye; Emmanuel Annan Kissedu; [2012]
   Keywords : Microfinance; Micro Finance Institutions; Micro and Small-Scale Enterprise; Investment; Development; Poverty. ;

   Abstract : This study with its two-fold objectives undertakes a descriptive analysis of how Microfinance Institutions (MFIs) have evolved into its multi-tiered state in Ghana and how their development has impacted other stakeholders in Ghana’s economy especially Micro and Small-Scale Enterprises (MSEs). Additionally, this study undertakes an empirical and exploratory case study to investigate how MFIs in Ghana are influencing access to finance by MSEs. READ MORE

3. 2. Customer Satisfaction and Loyalty : A study of Swedbank's small corporate clients in Gothenburg

   University essay from IHH, Företagsekonomi

   Author : Terés Pettersson; Ylva Hultén; Maria Beradovic; [2006]
   Keywords : Banks; Swedbank; service management; customer satisfaction; loyalty; quality;

   Abstract : The customer satisfaction and loyalty for Swedbank have in a recent study shown to be among the lowest for all banks in relation to corporate customers. Since there is not much interaction with small enterprises compared to mediumsized and large enterprises and a vast majority of customers are small corporations, there was a need to focus on this seg-ment and find what they believed was in need of improvement. READ MORE