Essays about: "training in customer relationship management"

Showing result 1 - 5 of 20 essays containing the words training in customer relationship management.

1. 1. Challenges with Successful Marketing : A study to identify challenges and opportunities with introducing services of value-added-sales to customers within the prevailing steel manufacturing industry

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Amanda Edlund; Evelynne Geiger; [2020]
   Keywords : Marketing strategies; steel manufacturer; value-added-sales; upgrading a customer; product-based; service-oriented; marketing; sales performance; communication.; Marknadsföringsstrategi; ståltillverkare; mervärdesförsäljning; uppgradering av kund; produktbaserad; serviceorienterad; marknadsföring; försäljningsutveckling; kommunikation.;

   Abstract : Marketing is an essential part of the overall organization when it comes to introducing a company’s new offerings to the market. Therefore, customers need to be informed and aware of the company’s entire portfolio to be able to make correct decisions that benefit them. READ MORE

3. 2. Graph Based Machine Learning approaches and Clustering in a Customer Relationship Management Setting

   University essay from Luleå tekniska universitet/Institutionen för system- och rymdteknik

   Author : Johan Delissen; [2020]
   Keywords : Graph Neural Networks; Knowledge Graph; Clustering;

   Abstract : This master thesis investigates the utilisation of various graph based machine learning models for solving a customer segmentation problem, a task coupled to Customer Relationship Management, where the objective is to divide customers into different groups based on similar attributes. More specifically a customer segmentation problem is solved via an unsupervised machine learning technique named clustering, using the k-means clustering algorithm. READ MORE

4. 3. Business Model Innovation: The Case of Fitness Industry

   University essay from Linnéuniversitetet/Institutionen för informatik (IK)

   Author : Daria Miasnikova; [2020]
   Keywords : Business Model; Business Model Innovation; Digital Transformation; Value Creation; Digital Fitness;

   Abstract : Abstract. Business model innovation and design is an important tool in successful implementation of an organizational strategy. The purpose of this study is to explore value creation throw business model innovation. In this case is proposed to consider the possibility of implementing so-called virtual classes or interactive training. READ MORE

5. 4. Using Machine Learning to Detect Customer Acquisition Opportunities and Evaluating the Required Organizational Prerequisites

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Olle Malmberg; Bobby Zhou; [2019]
   Keywords : Consumer decision journey; Customer acquisition Customer relationship management; Machine Learning; Organizational prerequisites; User activity; Random forest; XGBoost; Användaraktivitet; Consumer decision journey; Customer relationship management; Kundförvärv; Maskininlärning; Organisatoriska förutsättningar; Random forest; XGBoost;

   Abstract : This paper aims to investigate whether or not it is possible to identify users who are about change provider of service with machine learning. It is believed that the Consumer Decision Journey is a better model than traditional funnel models when it comes to depicting the processes which consumers go through, leading up to a purchase. READ MORE

6. 5. The Factors Influencing Customer Co-Creation

   University essay from Högskolan i Halmstad/Centrum för innovations-, entreprenörskaps- och lärandeforskning (CIEL)

   Author : Nikhil Ramakrishna Reddy; Jawahar Baskaran; [2019]
   Keywords : Co-Creation; Co-Destruction; New Product Development; Factors; Customers; B2B; B2C; Organization.;

   Abstract :  In today's business, organizations are working with external stakeholders to develop a better product. Customers are one such stakeholder with whom organizations collaborate to develop a product fulfilling their needs. This process of Co-Creation facilitates organizations to get closer to their customers. READ MORE