Essays about: "Knowledge Intensive Services"

Showing result 26 - 30 of 46 essays containing the words Knowledge Intensive Services.

1. 26. D i g i t a l i z a t i o n a n d N e w B u y e r B e h a v i o r i s C h a n g i n g B 2 B R e l a t i o n s h i p M a r k e t i n g

   University essay from Lunds universitet/Produktionsekonomi

   Author : Tobias Olsson; Emil Uhlin; [2015]
   Keywords : Information; relationship marketing; content marketing; cross-sales; marketing automation; lead scoring; predictive analysis; data-driven analysis; buyer insight.; Technology and Engineering;

   Abstract : Problem definition: The increasingly informed customer will lead to an even greater demand for expertise and knowledge of marketers. Firms need to find new ways to utilize the informed customer as a co-creator of value by more proficiently analyzing behavior, both online and offline. READ MORE

3. 27. Managing service innovation in SMEs – identified barriers and a two-node innovation process

   University essay from KTH/Maskinkonstruktion (Inst.)

   Author : Dann C. Haimovitch; [2015]
   Keywords : ;

   Abstract : The service sector is steadily increasing in the worldwide economy, but still, innovation research mainly focuses on tangible products and systems. The purpose with this thesis is to contribute to the blurry boundary between research on product development and service development, by identifying barriers to manage a service innovation process and specifically how a service innovation process shall be adapted to Small and Medium Enterprises (SMEs) providing Knowledge Intensive Business Services (KIBS). READ MORE

4. 28. Important Market Characteristics in International Establishments

   University essay from Lunds universitet/Företagsekonomiska institutionen; Lunds universitet/Ekonomihögskolan

   Author : Fredrik De Craene Johansson; Karim Mabrouk; [2014]
   Keywords : Knowledge-Intensive Business Services; International Market Establishments; FDI; Market Characteristics; Business Model; Business Model Canvas; Technology and Engineering;

   Abstract : This study aims to identify important market characteristics that affect international market establishments in the IT consulting industry. A qualitative case study has been conducted at an IT consulting firm, where Osterwalder's Business Model Canvas has been used as a tool to identify and compare market characteristics to existing theory regarding internationalisation in the Knowledge-Intensive Business Service sector. READ MORE

5. 29. Intra-firm knowledge transfer-a qualitative case study of knowledge transfer and its implications in a soft service firm

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Denitsa Zheleva; Alexandra Viklund; [2014]
   Keywords : Knowledge transfer; franchise network; grounded theory; formal and informal networks; location-intensive soft services; fast food;

   Abstract : The following case study aims to explore the knowledge transfer and its implications in the context of a soft service firm. The complexity of knowledge itself and the knowledge transfer process in service firms brings new challenges. The phenomenon was investigated by the application of grounded theory. READ MORE

6. 30. Adapted Value Chain Analysis for Market Assessment of Emerging Life Science Markets. : A CASE STUDY OF A SWEDISH BIOTECH FIRM’S PROSCPECTS ON THE RUSSIAN MARKET

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Alexander Boikov; Christoffer Mebius; [2014]
   Keywords : value chain system analysis; life science; emerging market; Russian pharmaceutical and biotech market; market assessment;

   Abstract : Over the last decade, the life science industry has been facing shrinking revenues accompanied by increasing R&D costs, which resulted in an industry wide crisis acting as a catalyst for a change of the business model in the entire field of life science business. Emerging life science markets of the developing countries are growing rapidly and Western companies in this knowledge intensive industry have to expand in order to capture the scarce revenues. READ MORE