Essays about: "Laura Termöllen"

Found 1 essay containing the words Laura Termöllen.

  1. 1. Corporate Influencers as Communicators: Potential Challenges from an Organizational Perspective : A qualitative Study

    University essay from Karlstads universitet/Handelshögskolan (from 2013)

    Author : Laura Termöllen; [2023]
    Keywords : Corporate Influencer; Employee Advocacy; Employee Communication; Communicative Organization; Strategic Communication;

    Abstract : The communication environment in which organizations operate is changing, not least due to the increasing digitalization. With social media platforms growing importance in a professional context, employees can become potent communicators with strategic relevance for organizations. READ MORE