Essays about: "Lily Rutström"

Found 1 essay containing the words Lily Rutström.

  1. 1. Impact of Customer Satisfaction and Trust in the Context of a Business Ecosystem on Customer Retention in Online Retailers.

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Author : Lily Rutström; [2022]
    Keywords : Customer loyalty; Customer retention; Trust; Customer satisfaction; Online retailer; Business ecosystem; Online customer experience; Perceived value; E-service quality; Amazon;

    Abstract : Customer retention also referred to as Customer loyalty has been proven to be an important factor in the success of online retailers. However, recent research has shown that many online retailers are still unenlightened on the elements they need to focus on in order to retain their customers. READ MORE