Essays about: "Lina Nygren"

Found 2 essays containing the words Lina Nygren.

  1. 1. The impact of AI on branding elements : Opportunities and challenges as seen by branding and IT specialists

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Alfedaa Sabbar; Lina Nygren Gustafsson; [2021]
    Keywords : AI; ML; GANs; DNN; Branding; Logo; Visual brand elements; Non-visual brand elements;

    Abstract : Background: The usage of AI is becoming increasingly necessary in almost every industry, including marketing and branding. AI can help managers, marketers and designers in the marketing and branding sectors to overcome realistic and practical challenges by providing data-driven results. These results could be used in making decisions. READ MORE

  3. 2. The role of networks in a Swedish medium-sized pharmaceutical firm’s internationalization process

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Greta Lyckenblad; Lina Nygren; [2020-02-13]
    Keywords : Internationalization; networks; utilizing networks; pharmaceutical firm; medium-sized company; SME;

    Abstract : Today pharmaceuticals are the fifth largest export product in Sweden, whereas SMEs are the motor of innovation within the pharmaceutical industry. Pharmaceutical firms face several challenges, as high product development costs, high entry barriers due to institutional legal frameworks and slow return of investments, during their internationalization. READ MORE