Essays about: "Louis Vuitton"

Showing result 6 - 10 of 10 essays containing the words Louis Vuitton.

  1. 6. How to add value to products: the experience economy perspective : A research on how companies could add value to their products using the experience economy

    University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

    Author : Pavel Ordenov; Lina Abu-Sbiekh; Anton Boiarshinov; [2020]
    Keywords : Experience economy; Types of experience; Co-creation; Gamification; Digitalization; Retail industry; Clothing; Nike; Benetton Group; Louis Vuitton.;

    Abstract : Nowadays the world is on the verge of another significant migration of value, the value for corporate world is shifting from providing services to staging experiences for customers. Since it is vital to understand the main characteristics and components of the impending environment, this research is carried out. READ MORE

  3. 7. Consumer Perception of the Value of Brand Heritage

    University essay from

    Author : Norell Elin; Larsson Emma; [2017]
    Keywords : Brand Heritage; Consumer Perceived Value; Consumer Perceived Value of Brand Heritage; Luxury fashion brands.;

    Abstract : Brand heritage and consumer perceived value are two concepts which separately have received a growing interest among academics for quite some time. However both of them combined, hence consumers’ perception of the value of brand heritage is a relatively unexplored field of research. READ MORE

  4. 8. The Use of Art for Branding Purposes - A Study of Louis Vuitton’s Art Collaborations

    University essay from Lunds universitet/Avdelningen för konsthistoria och visuella studier

    Author : Martina Palmitessa; [2013]
    Keywords : Louis Vuitton; branding; art collaborations; fields; art worlds; Arts and Architecture;

    Abstract : Title: The use of art for branding purposes - A study of Louis Vuitton’s art collaborations Louis Vuitton’s creative director, Marc Jacobs, personally describes the fine arts as being higher up in the social hierarchy than fashion. After all, it is known as the ultimate luxury item. READ MORE

  5. 9. Luxury fashion web-shops, a successful distribution channel?

    University essay from Högskolan i Borås/Institutionen Textilhögskolan

    Author : JENNIFER ERDTMAN; CAMILLA HEDINGE; [2010]
    Keywords : luxury; fashion; marketing; brand dilution; brand integrity; web shop; e tailing;

    Abstract : Purpose: Can luxury fashion brands use websites and web-shops and still keep a sense of drama and exclusivity around their brand and at the same time avoid brand dilution?Background: The e-commerce opened up for new possibilities for the luxury fashion brands but due to the dotcom crash around the year of 2000 did many of them become reluctant to the Internet as a selling channel. LVMH was one of the first in this genre to start up a web- shop. READ MORE

  6. 10. French luxury companies: Challenge to design E-Commerce without affecting their brand image

    University essay from Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET)

    Author : Paul LASSALLE; Clément LEMAIRE; [2010]
    Keywords : Marketing; luxury companies; french; e-commerce; brand image; E-merchandising; E-CRM; Louis Vuitton; Luxury market; French market; Website; Brand and Reputation;

    Abstract : Title: French luxury companies: Challenge to do E-Commerce withoutaffecting their brand image Authors: Clément LEMAIRE and Paul LASSALLE Supervisor: Jean-Charles Languilaire Level: Bachelor Thesis in Business Administration, Marketing Key words: Marketing, E-commerce, E-merchandising, E-CRM, Louis Vuitton, Luxury market, French market, Website, Brand and Reputation Purpose: How French luxury companies, in a context of changing demand, use the e-commerce without affecting the image of their brand? Method: In the method we explain that we decide to use a descriptive method of research. We collect secondary data from our University Library and primary data from our observation of Louis Vuitton website. READ MORE