Essays about: "Louise Enoksson"
Found 1 essay containing the words Louise Enoksson.
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1. The Role of A Flexible Brand Identity in A Dynamic Market : A Multiple-Case Study on Swedish Coffee Brands
University essay from Karlstads universitet/Handelshögskolan (from 2013)Abstract : Conducting successful business requires a clear and steady brand identity, which is a part of brand management (Aaker, 1996; Kapferer, 1992, de Chernatony, 1999). Sticking to the core values and the traditions of the brand is beneficial. READ MORE
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